Repairing the Organizational Trust to Maintain and Enhance Deposits in Iran

Nowadays, the widespread connections among national and international organizations and industries make crisis in one area distress other organizations. One of the sensitive industries is banking industry, which has faced fundamental changes due to the various economic and political crisis in the last decade. Alterations such as exchange rates fluctuations, bankruptcy of unorganized institutions, economic sanctions and sanctions on banks cause crisis, which in turn result in the decrease in the public trust in banks, from both views of the depositors and stock investors. The present study, which is the first attempt in Iran, demonstrates approaches to the recreation and improvement of the trust in banking industry. To evaluate the hypothesis, a precise survey involving 455 banks customers, selected by random sampling method, was carried out in February 2018. According to the results, the trust in the government ownership have an important role in recreating of the trust in public sector banks. Besides, the role of state oversight and regulation extremely influences the recreation of the public trust in depositing in private sector banks. Most importantly, the trust in the government is significant on the increment of the trust in banking industry and the government ownership and regulation.